THE MOROCCAN COLLECTION: FROM CONCEPT TO DESIGN
We’re excited to give you a “behind-the-scenes” tour of the design process of our new collection of washable rugs, Moroccan Berber. Moroccan hand woven rugs incorporate rich, bold colors with traditional geometric patterns. Each design tells a story of nomadic travels, evoking the calming yet unforgiving nature of the Moroccan desert landscape. Our designers drew from this tradition and gave this collection a twist of modernity.
From concept to reality, each design is methodically considered and carefully rendered in sketches. These sketches aim to preserve the true Berber hand woven aesthetic on our washable 2-piece rug system. Next, artistic modifications including shape, color and texture are made. Once the final design is complete it is digitally rendered and beautifully depicted as you can see in this collection. Our Ruggable Moroccan collection will make you feel like you're halfway across the world all in the comfort of your own home.